Every season's stories are built around real women, our customers, and ourselves.  The way we live, how the world is changing, and how we want others to see us is our focus when

creating our collections and innovative designs.  Conscious consumerism continues to grow,

and sustainable fabrics and ethical production practices weigh on the consumers mind.

How we live our lives now will have a long term impact on future generations,

which especially resonates with the mom to be.   

As we evolve into Fall  details and craftsmanship also become more important to the consumer.  Authentic, one of a kind items are more desirable as individualism prevails.  The color stories are carefully chosen to accompany what has come before, to build off year round pieces.  

The main colors of the season are desaturated, practical and realistic, with pops of rich autumnal tones. The colors are not to be somber, but peaceful and calming.  The concepts

prints and color combinations lead the way to tranquil, thought evoking memories.  
Please click on the below video to view the Fall 2020 color and concept stories for Motherhood,  Jessica Simpson Maternity, and A Pea In The Pod.