Innovative Projects
Novel Business Solutions
Valentine's Day Capsule
V day inspired tees and sleepwear always resonate with our customer. We wanted to offer a special pop up feature in stores to draw new customers in and promote mom and baby with an inspiring instagram-.able moment.
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Designs Ideas for Instagram
Ideas to depict all types of women and their journey through pregnancy and beyond for instagram.
Collaborative Innovation Ideas
We believe that everyone has great ideas. We designated a space in the communal hallway for all employees to write their ideas for all cross functional areas.
Bump Box
To promote sales and capture new customers, we wanted to implement a personalized subscription box for our mom to be. To help customers who aren't really sure what they will need for each trimester, or great gifting idea.
Concept presentation to company, where we show seasons color, prints, fabric, trend direction.
Holiday 2019
Tis the season to be pregnant is a phrase that resonates with our customer. The idea was to use this graphic on tees, bags, and gift hang tags that would be placed on special holiday items for our front table. Incorporating sleep, lounge, and RTW to mix and match.
Holiday 2019
New Innovation
Implemented brainstorm committee.
One idea was to have bras with inner
absorbent technologies for leakage.
Mock Ups
Implemented mock ups using Spoon Flower to print our own designs, then creating actual garments for presentations, instead of purchasing expensive garments to show trend direction.
Technology in Presenting
Implemented usage of video and music to quarterly concept meetings.
Valentine's Day Capsule
V Day inspired clothing and accessories for mom and baby.
Bump Blend
Idea of what Daily Harvest website would call out for moms pregnant or nursing. Have pop up smoothie stations in select stores to promote brand awareness.
Daily Harvest x Motherhood
Conceptual idea to collaborate with Daily Harvest to create fortifying smoothies for pregnant moms and nursing moms, with ingredients enriched with vitamins specific mom, baby, and lactation.
Boob Box
A personalized subscription box for the new mom. Including nursing apparel and products for baby.
